From Wikipedia: After Michael Fay was arrested in Singapore and sentenced to a caning, ECW head booker Paul Heyman decided to capitalize on the publicity by holding a Singapore Cane match between Dreamer and The Sandman – with the loser having to take 10 lashes. After losing the match Dreamer took his lashes, then asked the Sandman for another, causing the crowd to feel sympathy for him as he took the extra, and another. This was a launching point to an angle that ended up blurring the divide between fan “faces” and “heels” in wrestling, as well as start a new way of working the fans, especially the “smarks” – fans with some amount of inside information. In a later match, Dreamer accidentally blinded the Sandman, first by knocking a lit cigarette into his eye, then hitting in the other with a Singapore cane. Immediately after, Dreamer seemed to break and started aiding the Sandman. He professed that he “didn’t mean to do it” and that it was “an accident” as other wrestlers – fan face and heel – swarmed out to help. The feud eventually ended with Sandman planning to announce his retirement at an ECW show, only to attack Dreamer and reveal he was never actually blind.
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